This article presents a theoretical and descriptive account of the worldwide media visibility of NATO, the European Union, and the United Nations in connection to the Russia-Ukraine war. I formulate a theoretical framework that highlights the authority of the three international organizations (IOs) and their actions as the drivers of their media visibility. The empirical analysis is based on a unique dataset that maps, using natural language processing tools, the content of more than 2.9 million news articles published in January-September 2022 across virtually all states of the world and 60 languages. The empirical results show that NATO’s initial media visibility was high but has decreased significantly over time, the EU has maintained a persistently strong media visibility throughout the period, and the visibility of the UN has been characterized by dynamic developments. These findings have important implications for the public image and the role of the three IOs in the war.