The slaying of Jamal Khashoggi last month has defied the traditional media curve in which coverage of even the biggest stories quickly fades away, instead maintaining nearly two months of steady global attention. It turns out that while the Turkish government has wielded a masterful textbook media campaign to sustain reporting about the story, the driving force behind this coverage is the media's reframing of the story into a standard political story about Trump, rather than the story of a journalist killed or the silencing of a governmental critic. This is unfortunate in that by framing the story into one of domestic US politics, the world's media have lost a powerful opportunity to focus on the dangers faced by journalists and those who speak up about governments across the world.