The SyFy channel's highest-rated unscripted series Face Off will use the next generation of Kalev's Twitter research, used this past spring in Opposite Worlds, to allow viewers the ability to directly affect the outcome of the show. The technology helped Opposite Worlds become SyFy's most social series premiere ever, SyFy.com's top unscripted series debut ever, and its highest rated series premier among young females in six years, capturing more than a million viewers. Its debut ranked among the top five cable entertainment programs and was the #1 trending topic globally on Twitter and the show trended nationally every night it aired.
On Face Off, the system is once again being used to synthesize the conversation on Twitter, offering a realtime "leaderboard of the popularity of the show's contestants!