Television News Advertising Inventory Files (AIF) Coming This Week

Earlier this month we announced that we would be releasing a massive dataset precisely cataloging all of the advertising airtime on select television news channels over the past decade to allow researchers to exclude commercial breaks from their analyses so as to not skew their findings. This is especially important in the study of topics like Covid-19 in which medical-related commercials could skew results.

Look for the inaugural release of this data to come later this week!