Kalev's Research Powers New SyFy Reality Series Opposite Worlds

The SyFy channel's flagship new reality series, Opposite Worlds, is a prototype of the future of television in which the online social media discussion around a show for the first time directly controls the show outcomes. Historically the vast majority of television has been delivered in static one-way form to its audience: other than a few highly limited stunts, the majority of the conversation online around a show has no impact on the show itself. The fans can talk about what they want on the show, but that feedback never makes it directly back into the show. Opposite Worlds turns the world of television into a fully interactive experience in which the online discussion around the show's characters on Twitter directly controls the show's outcomes. Read the press release or visit the show's website.