Cambridge Analytica stands accused of nothing more than what academics do every day: if society has concerns about how their Facebook social media personas can be used to monitor and potentially manipulate them, they should take a closer look at the platform that makes it all possible: Facebook. The article was even retweeted by Cambridge Analytica itself as a useful overview of modern academic data practice and mentioned by other outlets like The Independent as a reminder of just how much research Facebook itself conducts on its unsuspecting users.