The SyFy channel's flagship new reality series, Opposite Worlds, monitors the live Twitter discourse around the show 24/7 to create a realtime "leaderboard" ranking the popularity of each character, which is then used to met out rewards and punishments on the show. GDELT creator Kalev Leetaru created the underlying emotional technology, which is among the most sophisticated emotional measurement systems for social media ever created. The show, featured on the Twitter blog, continues to set records, becoming SyFy's most social series premiere ever, SyFy.com's top unscripted series debut ever, and its highest rated series premier among young females in six years, capturing more than a million viewers. Its debut ranked among the top five cable entertainment programs and was the #1 trending topic globally on Twitter and the show trended nationally every night it aired.