Just under a century ago, confronting an antagonistic press that opposed him at every turn, President Franklin Roosevelt turned to the then-nascent technology of radio to bypass the media and speak directly to the American public through his “fireside chats.” Today Donald Trump wields his Twitter account to similar effect. Using a new dataset that tracks every appearance of Trump’s tweets on television news screens this year, we can examine how effective has he been at setting the media agenda.
The Twitter Presidency: How Trump Shapes TV News Agenda
