The GDELT Project

The Phrase "New Normal" Has Entered Our Lexicon

The phrase "new normal" is everywhere today, but when did it first enter the media lexicon?

The timeline below shows global online news mentions of "new normal" over the course of this year to date, showing that the phrase began catching on slowly around March 9, but soared to fame starting March 16 and has remained stable ever since.

Live Version.

Looking at television news, the phrase first takes off on CNN on March 5th, accelerates March 12th and takes off on all three channels starting March 14th.

Live Version.