As we continue to explore the concept of generative AI-powered "autonomous diplomacy," we've focused to date primarily on textual outputs. To what degree could generative image AI like OpenAI's DALL-E be used to construct autonomous national branding campaigns? Imagine an infinite stream of inspirational and symbolism-laden imagery, potentially individually customized to microtargeted demographics, presenting a nation as inspirational, powerful, open for business and investment, a beautiful tourist destination, a digital leader and so on. To what degree can nations autonomously generate imagery to visually sell their national brands, refine their existing brand ideas or even ideate entirely new branding concepts, especially around specific dimensions like investment, digital, AI, innovation and other ambiguous topics that don't lend themselves to more classical branding like tourism? What about how nations might leverage such tools during wartime to promote national unity and present their nation in an inspirational light to allies?
Such experiments also help us explore and better understand the visual narratives, metaphors and symbolism that image generating models have learned about each nation. Here we explore a selection of prompts creating national branding campaigns for Turkey, Ukraine, Estonia, US, Nigeria, Brazil and the UK as a first glimpse at what this future might look like.
TURKEY
Creative an inspirational image of Turkey promoting it as a place for businesses to invest. Emphasize the following themes: Robust Economy. Domestic + Accessible Markets. Strategic Location. Favourable Demographics. Skilled And Competitive Labor Force. Continuous Reform Process. Business-Friendliness. Lucrative Incentives. Benign R&D Ecosystem. Sectoral Opportunities. [From The "Why Invest in Turkiye" publication] (This is an example of generating imagery from existing marketing copy)
Create an inspirational image of Turkey promoting it as a place for American businesses to invest in.
Create an inspirational image of Turkey promoting it as a place for European businesses to invest in.
Create an inspirational image with heavy amounts of symbolism and history of Turkey as the crossroads of the world, in the past, present and future.
Create an inspirational image of the Turkish Presidency.
Create an inspirational image of Istanbul. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image of Ankara. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image of Turkey emerging reborn from the earthquake ruins showing resilience, strength, invincible. Include heavy symbolism capturing Turkey's history and culture.
Create an inspirational image of Turkey emerging reborn from the earthquake ruins showing resilience, strength, invincible. Include heavy symbolism capturing Turkey's history and culture.
Create an inspirational image presenting Turkey as an inspiration to the world. Make the image full of symbolism and imagery related to Turkey.
Create an inspirational image of Turkey filled with Turkish symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in Turkey. It will be part of a global branding campaign on the cover of a magazine.
UKRAINE
Create an inspirational image of Ukraine filled with Ukrainian symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in Ukraine . It will be part of a global branding campaign on the cover of a magazine.
Create an inspirational image of Ukraine filled with Ukrainian symbolism and imagery for a branding campaign that presents Ukraine as a high-tech digital leader and ideal place for entrepreneurial startups to found their businesses in . It will be part of a global branding campaign on the cover of a magazine.
Create an inspirational image of Kyiv. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image of Kiev. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image to inspire Ukraine's military. It should feature symbolism of Ukraine and show Ukraine victorious.
Create an inspirational image of the Ukrainian Presidency.
Create an inspirational image to inspire Ukraine's military in its war against Russia.
Create an inspirational image that presents Ukraine as winning its war against Russia.
Create an inspirational image presenting Ukraine as an inspiration to the world. Make the image full of symbolism and imagery related to Ukraine.
ESTONIA
Create an inspirational image of Estonia filled with Estonian symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in Estonia . It will be part of a global branding campaign on the cover of a magazine.
Create an inspirational image of Estonia as the world's digital e-government superpower and a model for all other governments to follow in digital governments serving their citizens.
Create an inspirational image of Tallinn. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image presenting Estonia as an inspiration to the world. Make the image full of symbolism and imagery related to Estonia.
UNITED STATES
Create an inspirational image of Washington, DC. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image of Silicon Valley. Include heavy symbolism that captures the heart and history of the city.
Create an inspirational image presenting the United States as an inspiration to the world. Make the image full of symbolism and imagery related to the United States.
NIGERIA
Create an inspirational image of Nigeria filled with Nigerian symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in Nigeria . It will be part of a global branding campaign on the cover of a magazine.
BRAZIL
Create an inspirational image of Brazil filled with Brazilian symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in Brazil . It will be part of a global branding campaign on the cover of a magazine.
UNITED KINGDOM
Create an inspirational image of the United Kingdom filled with British symbolism and imagery for a branding campaign that encourages companies from around the world to invest and do business in the United Kingdom. It will be part of a global branding campaign on the cover of a magazine.
