Looking at mentions of boycotts over the past decade, they increased since Donald Trump's election, but largely on Fox News, with the increase on CNN and MSNBC far more muted. Fox News mentions tend to be extremely bursty, though steady state mentions have remained elevated.

Fox News leads boycott mentions over the past decade.

Looking at worldwide online news coverage, mentions decreased sharply in March 2020 with worldwide lockdowns, but recovered in June 2020, increasing again at the end of 2021, but decreasing since April of this year and remain at their lowest sustained intensity since 2017.