An Example Of Using The New Television News Advertisement Inventories To Filter A News Broadcast

Earlier this week we announced the forthcoming release of a new dataset inventorying all of the advertising airtime in the television news shows on selected channels that we've processed to date, allowing them to be eliminated from analysis. For a quick glimpse at the accuracy of this new dataset, here is a look at how it segments the June 11, 2013 1-2PM PDT broadcast of The Lead With Jake Tapper:

As you can see, the captioning mode precisely delineates news and advertising programming, allowing advertising content to be excluded from analyses or to perform advanced kinds of comparisons like comparing news versus advertising visuals.