Earlier this week we announced the forthcoming release of a new dataset inventorying all of the advertising airtime in the television news shows on selected channels that we've processed to date, allowing them to be eliminated from analysis. For a quick glimpse at the accuracy of this new dataset, here is a look at how it segments the June 11, 2013 1-2PM PDT broadcast of The Lead With Jake Tapper:
- News Begins: 0 seconds.
- News Resumes: 851 seconds.
- News Resumes: 1582 seconds.
- News Resumes: 2306 seconds.
- News Resumes: 2864 seconds.
- News Resumes: 3273 seconds.
- News Resumes: 3629 seconds.
As you can see, the captioning mode precisely delineates news and advertising programming, allowing advertising content to be excluded from analyses or to perform advanced kinds of comparisons like comparing news versus advertising visuals.