This one-hour, two-hour, or half-day shortcourse covers a wide-ranging overview of how the modern organization can make the most from social media. Topics covered include internal collaboration, connecting with customers, recruiting, crowdsourcing of ideas (both internally and from customers), brand and industry mining, customer interaction, corporate intelligence, crisis communication in the social sphere, and advanced modeling and analysis of social media. See the video below of this 2011 talk at the University of Illinois Research Park.